You understand pieces of the puzzle, but not how they fit together. You need more information.

The dragon is approaching slowly but deliberately. It even seems to be smiling.

Quickly, you try the door to the vacant storefront. Locked, as expected. But the entire building boasts full-height windows, and a nearby chunk of cinder block catches your eye. You pick it up and use it to smash one of the windows. Kicking out the glass, you jump into the empty space.

But it’s not quite empty. You find a stack of posters, flyers, and promotional items.

The woman had said a marketing firm used to be in this location, so your initial thought had been that it may have gone out of business. Based on flyers which were left behind, however, you now see that the firm had become successful, outgrowing this small space, and moved to a larger location in South Lansing. You think they may have answers, but unfortunately the new location was well outside of walking distance, and you’re relatively certain the dragon would attack long before you could wait for an Uber.

One of the flyers is small, square, and folded several times. As you unfold it, you gasp. It describes not three elements of advertising strategy, but four: Define, Capture, Engage & Impress. As you read the bulleted lists of services which fall under each category, you begin to envision what you have to do.

You look up from the brochure. The huge, scaly head of the dragon is staring at you from the other side of the glass. It lurches forward, knocking down the metal pillars which held the remaining windows in place, until it is half inside the building, its body blocking the space between you and the outside world. You cannot escape.

Do you:

Use your new knowledge to make a stand against the dragon.

Or:

Retreat further into the vacant space, hoping to find more tools and information.